Trucking insurance lead ROI calculator
Work out what a list of trucking insurance leads is worth to your agency: contacts, policies, premium written, commission earned and break-even, from your own numbers.
First-year commission
- Conversations
- Policies written
- Premium written
- Net after lead cost
- Lead cost per policy
- Return on lead cost
- Policies to break even
Example inputs only. Replace them with your own numbers; nothing here is a benchmark or a promise.
An estimate for planning, not a quote, legal advice or an FMCSA determination. Trucking Leads is not affiliated with FMCSA. Check anything that matters against FMCSA or the regulation itself.
How to use it
Lead lists are priced per month or per list; commission arrives per policy. This calculator connects the two with five numbers you know better than anyone: how many leads you get, how many you actually reach, how many of those buy, what a typical account pays, and your commission rate.
The defaults are placeholders to show how the math works. They are not industry averages. Change any field and the results update immediately.
Make the inputs honest
- Contact rate depends on the lead. A carrier with a cancellation date in two weeks picks up differently from one with a renewal months away.
- Close rate depends on timing. Reaching a carrier inside its quoting window or during its new-authority window matters more than call volume.
- Calling rules matter too: many owner-operators list personal mobile numbers. Read how to prospect owner-operators compliantly.
Questions
How is lead ROI calculated?
Leads times your contact rate gives conversations; conversations times your close rate gives policies; policies times average annual premium gives premium written; premium times your commission rate gives commission earned. ROI is commission earned minus the lead cost, divided by the lead cost.
What contact and close rates should I use?
Your own. Rates vary widely by lead type, market, agent and follow-up, so the calculator has no built-in benchmarks. Track a few weeks of calls and use those numbers.
Does this include renewal commission?
No. It counts first-year commission only. A truck account that renews keeps paying, so the long-run value of a sale is higher than shown.
What is break-even?
The number of policies you must write for first-year commission to cover the lead cost, given your average premium and commission rate.
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